Let’s argue about the future and the future is now. So said Jeff Henry, CEO of ITV’s consumer division, at the South Coast launch of the broadcaster’s experimental local service. And you know what, I think he’s right….up to a point.
ITV has dipped its toe into the world of local television for Brighton and Hastings – ahead of the launch of BBC local services in the Midlands next month – and for the first time newspapers in the region might sit up and take notice.
For those of us who’ve been struggling with web streaming over the years – agonisingly slow downloads, revealing images hardly worth watching – the video on this experimental service is exceptional, not just in the player window, but also when expanded to full screen. The pictures look almost like real telly.